ReSe Group, an engineering practice specializing in hardware and software systems, sought a refined and modern visual identity to reflect their growing practice. The only directive provided was the name "ReSe," with a request to visually emphasize the contrast between the syllables "Re" and "Se." This was achieved through a dynamic two-story logo and accompanying icon that embody their innovative and forward-thinking approach.

Beyond the logo design, the ReSe Group recognized the importance of cohesive brand collateral to support and reinforce their new identity. A suite of brand assets was developed for a variety of purposes, including presentation materials, proposal templates, and marketing content for both print and digital platforms.

To ensure flexibility and accessibility, most assets were created within Google Suite, enabling the team to easily modify and collaborate on content as needed. This thoughtful implementation ensures that the brand remains dynamic and adaptable to the evolving needs of the ReSe Group.