Ella se lo merece

Graphic concept proposal for a Mothers Day promotion for a wine, beer, and liquor store.

This campaign is designed to appeal to gift givers by moving away from traditional feminine aesthetics. Through bold graphics, striking illustrations, and celebratory imagery, we aim to capture the attention of those looking for something unique for Mother’s Day. The phrase “Ella se lo merece”—meaning “She deserves it”—serves as a compelling call to action to spotlight the featured products on promotion.