Ella se lo merece

Concept Proposal

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Ilustration

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Visual Strategy

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Graphic Design

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  • Graphic concept proposal for a Mothers Day promotion for a wine, beer, and liquor store.

    This campaign is designed to appeal to gift givers by moving away from traditional feminine aesthetics. Through bold graphics, striking illustrations, and celebratory imagery, we aim to capture the attention of those looking for something unique for Mother’s Day. The phrase “Ella se lo merece”—meaning “She deserves it”—serves as a compelling call to action to spotlight the featured products on promotion.

Person holding three boxes of wine in front of a wooden wine rack filled with bottles. Each box has black and white graphics and text that reads 'ELLA SE LO MERECE.'
Silhouette of a woman in a jacket drinking from a wine glass with the text 'Ella se lo merece' at the bottom.
Three people toasting with glasses of red wine at a table with a bottle of wine and a glass of water, with a person using a smartphone. The image has a dark background with the text 'Ella se lo merece' at the top and '15% de descuento' at the bottom.
A person wearing a striped shirt placing a wine bottle with a patterned label into a tote bag.